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Senior & hands-on
Our team is senior and hands-on, with deep experience building and scaling consumer products — from first concept to a product used by real people every day
Nicosia, Cyprus
We build B2C products — and we know how to get them seen
Coolme Global Limited is a senior team that designs, builds, and grows consumer digital products, then drives them forward with in-house performance marketing on Meta and TikTok
See What We DoAbout us
Coolme Global Limited is a product company built entirely around B2C: consumer apps, platforms, and tools made for everyday people, not enterprises
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Marketing built in
What sets us apart is that marketing is never an afterthought. We run performance marketing entirely in-house, with a particular focus on Meta and TikTok — the platforms where B2C audiences actually spend their time, and where paid acquisition, creative testing, and fast iteration make the difference between a product that launches and one that grows
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Full lifecycle
We think about a product's full lifecycle — idea, design, development, launch, and the ongoing work of finding and keeping an audience. We stay close to every decision and every metric, rather than losing sight of either as things scale
Our Values
What we hold ourselves to
Craftsmanship
We treat every consumer product as a long-term commitment, not a quick release. Even with a lean team, we hold every product to a high bar for polish, reliability, and detail
Adaptability
Working across Meta, TikTok, and a range of B2C products has taught us to move quickly between formats, platforms, and audience trends — without lowering our standards
Ownership
We stay close to what we build. Everyone on the team is accountable for how a product performs, from its first user to its millionth
Integrity
We're honest about what's working and what isn't — with each other and with anyone we work with. Trust is the foundation of everything we build
What we do
Consumer products, grown in-house
A portfolio built around real,
everyday needs
We design, build, and operate a growing portfolio of B2C digital products — consumer apps and platforms made for everyday people. We choose products for the strength of the idea and the size of the consumer audience behind it, not because they fit a fixed vertical
Every product goes through the same discipline: focused research, fast design cycles, solid engineering, and a marketing push built to reach real people at scale
Consumer apps
Web platforms
Everyday tools
Consumer appsOur Expertise
Every product we build runs through the same disciplines, carried out end to end and entirely in-house — with performance marketing at the center of how we grow
Digital Marketing
Running paid acquisition and creative testing on Meta and TikTok, and reading the data closely enough to know what to scale and what to cut
Creative testing
Paid acquisitionCreative testingPaid acquisitionCreative testingPaid acquisition- [ 01 ]
Product Strategy
Defining what a consumer product should be and for whom, before any design or code
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Market Research
Validating a B2C idea against real audience demand and real competitors.
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Design
Turning a validated idea into something people find intuitive and enjoyable to use.
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Development
Building products that are reliable and ready to scale from day one.
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Launch & Growth
Getting a finished product in front of the right audience, and keeping it there.
Our Approach
From audience to product that grows
01Understand
We start with the audience: who they are, what real problem they have, and whether the opportunity is big enough to matter, before we commit to building anything
02Build
We design and build with a senior, hands-on team — moving quickly without skipping the fundamentals, and shipping something real early so we can learn from it
03Grow
Launch is where the real work starts. We run acquisition on Meta and TikTok, test constantly, and keep refining the product based on what the data actually shows
Contact us
Let's talk about your B2C idea
Have a B2C product idea, or need help scaling one on Meta or TikTok? We'd like to hear about it